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Before you order, open your fridge.

BackFridge locks your food delivery apps. To unlock them, snap a photo of your fridge: AI suggests 3 recipes ready in 15 minutes with what you already have.

Your phone (optional)Helps us prioritise Android.

Coming soon to iPhone. Free to join, no spam.

By signing up, you agree to receive emails from BackFridge about the launch. Unsubscribe in one click. See our privacy policy.

How it works

  1. Lock.

    Pick the delivery apps you want to block. BackFridge handles the rest.

    No guilt trip. You always have the final say.

  2. Crave.

    Feel like ordering? The app stays locked… until you open your fridge.

  3. Computer-generated fridge interior in warm butter light: half an onion, three eggs, two tomatoes, emmental, parsley, half a lemon, a jar of cream and a bowl of rice on two glass shelves.

    Snap.

    One photo of your fridge. AI spots your ingredients and suggests 3 recipes ready in 15 minutes.

    Your fridge, through AI's eyes.

    One photo is all it takes. AI recognises your ingredients, even that half onion at the back, and suggests 3 matching recipes, ready in 15 minutes.

    • Egg fried rice15 min
    • Tomato and emmental omelette15 min
    • Emmental rice patties15 min

    Cook (or don't).

    Cook, keep your money and your streak going. Still want to order? Your apps unlock for 15 minutes.

    Join the waitlist

Spec sheet.

Money back in your pocket.
Every order you skip adds to your savings counter. See what you're actually saving.
Less waste.
What's sitting in your fridge ends up on your plate, not in the bin.
15 minutes, tops.
Simple recipes with what you've got. No shopping list.
No guilt trip.
No lectures. You always have the final say.

By the numbers.

In France, 26% of adults order meal delivery at least a few times a month. 48% among young adults, 41% in the Paris area.

€83 a month: what French delivery users spend on average. That's nearly €1,000 a year.

€996a yearCalculation: €83 × 12 = €996.

80% of French users find it expensive. 56% of French users say they can't do without it. 1 in 2 French users feels guilty about ordering instead of cooking.

Source: L'Observatoire Cetelem × Harris Interactive, survey of 1,035 French adults, 10–14 March 2023.

Join the waitlist

Challenge your friends.

Streaks, friend challenges, a savings leaderboard. First one to cave buys dinner.

Questions.

What is BackFridge?

An app that locks your food delivery apps. To unlock them, you snap a photo of your fridge and AI suggests 3 recipes ready in 15 minutes.

Why block instead of just suggesting recipes?

Because when you're hungry, a notification isn't enough. A little speed bump is.

Which apps get blocked?

The ones you choose: your food delivery apps, and any others you like.

Can I still order?

Yes. You always have the final say: after the photo, you can unlock your apps for 15 minutes.

Can BackFridge see what I do on my phone?

No. On iPhone, BackFridge uses Apple's Screen Time: it knows an app is blocked, without seeing your activity.

What about my fridge photos?

They're only used to recognise your ingredients.

Does it work on Android?

We're starting with iPhone. Android comes next: sign up and we'll let you know.

How much does it cost?

Joining the waitlist is free. Pricing will be announced at launch.

When does it launch?

Very soon. Sign up to be among the first.

Which countries?

Wherever the App Store is available, in several languages from day one.

Your fridge is waiting.

Sign up to be among the first.

Your phone (optional)Helps us prioritise Android.

Coming soon to iPhone. Free to join, no spam.

By signing up, you agree to receive emails from BackFridge about the launch. Unsubscribe in one click. See our privacy policy.